产品策划 | PRODUCT PLANNING

101产品策划从产品的市场需求着手，深入调研产品的细分市场形态，形成一个产品开发的整理思路。凸显产品力的关键所在，使产品不能停留于技术性、工艺性，从消费者需求及产品提供给其的核心价值的角度全新规划； 结合系统的市场调查，根据行业特点，策划出消费者利益的亮点需求，并针对市场竞争对企业各类产品进行竞争战略上的规划和卖点的提炼包装。

101 product planning from the market demand for products, in-depth study of market segmentation product form, the formation of a product development finishing ideas. Highlighting the key to the product, so that products can not stay in the technical, process, from consumer demand and products to its core values ​​of the new planning point of view; combined system of market research, according to industry characteristics, planning the interests of consumers Highlight the needs and market competition for enterprises of all types of products on the competitive strategy of the planning and selling points of the refined packaging.